Personal Branding Mistake #6: NOT CHECKING YOUR FEED

Your have a professional network, now use it! 

Having a social media profile just to have one is unproductive. Why have 500+ LinkedIn connections if you don’t engage them? Posting relevant content opens up new relationships and new opportunities on the web. Providing comments, feedback and insight on network posts is a very effective way to engage with your connections. The stronger your brand’s connection, the more valuable your brand becomes. And, 85% of your visitors feel more connected when you’re following them on social media. In order to reap the benefits of a strong online presence, regularly check your feed and participate. Don’t be viewed as “out of the loop”. 

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Personal Branding Mistake #12: TOO MANY POSTS

You are focusing on quantity not quality posts. One quality lead is worth 100 leads that do not have much hope.

One of the biggest mistakes you can make in personal branding is posting too much content. There’s tremendous pressure to be constantly visible in your ever changing social media feed. The volume of posts will depend on the specific platform. LinkedIn for instance is a low volume/high value platform. Twitter is a high volume/low value platform. Our instinct is to just post, post, post. It’s not about the quantity of your posts; it’s about the quality of your posts. Quality content is what makes your brand stand out. Engage your audience and attract new relationships and new opportunities with great content. 

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Personal Branding Mistake #14: YOUR BRANDING ISN'T CLEAR

If your brand promise isn’t clear and consistent on your social pages, how can you expect your audience to know what you stand for? 

If your brand promise is not consistently presented to your audience, then your brand runs the risk of becoming confusing. It takes 5-7 brand impressions before someone remembers your brand. To build real value, stay on message in all your social platforms. If one social media page does not align with your brand promise then your brand strength will suffer. Your brand made a promise and it is up to you to deliver on that commitment. 

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Personal Branding Mistake #27: YOU'RE TIME-TRAVELING

Make sure your picture is relatively up to date. You looked great in your high school yearbook photo, but employers want to hire you, not your seventeen year-old self.

Think about it this way, would you put a baby picture in your LinkedIn profile? Keep it current and keep it real. Don’t surprise people when you finally meet them in person by not having them recognize you. Misrepresenting your portrait is bad for your brand and bad for business. 43% of all professionals found new business connections via LinkedIn. Keep their trust and don’t time travel.

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Personal Branding Mistake #35: DON'T MIND YOUR OWN BUSINESS

Keeping your eyes open is important on any social platform. Check out profiles of professionals you admire, see what works and what doesn’t, then update your profile.

Looking to peer professional profiles is a great way to pinpoint best business practices that will benefit your brand. The average time spent on LinkedIn is 17 minutes so make sure the time spent on your profile counts. Eliminate practices that have proven ineffective for others and implement the ones that have helped build strong personal brands. 74% of all Internet traffic in 2017 will use video as a medium so consider creating, posting and sharing video content on your pages. Keep your eyes open for great personal brand profiles to learn how to improve yours!

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