Personal Branding Mistake #6: NOT CHECKING YOUR FEED

Your have a professional network, now use it! 

Having a social media profile just to have one is unproductive. Why have 500+ LinkedIn connections if you don’t engage them? Posting relevant content opens up new relationships and new opportunities on the web. Providing comments, feedback and insight on network posts is a very effective way to engage with your connections. The stronger your brand’s connection, the more valuable your brand becomes. And, 85% of your visitors feel more connected when you’re following them on social media. In order to reap the benefits of a strong online presence, regularly check your feed and participate. Don’t be viewed as “out of the loop”. 

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Personal Branding Mistake #12: TOO MANY POSTS

You are focusing on quantity not quality posts. One quality lead is worth 100 leads that do not have much hope.

One of the biggest mistakes you can make in personal branding is posting too much content. There’s tremendous pressure to be constantly visible in your ever changing social media feed. The volume of posts will depend on the specific platform. LinkedIn for instance is a low volume/high value platform. Twitter is a high volume/low value platform. Our instinct is to just post, post, post. It’s not about the quantity of your posts; it’s about the quality of your posts. Quality content is what makes your brand stand out. Engage your audience and attract new relationships and new opportunities with great content. 

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Personal Branding Mistake #13: BRANDING MEANS GETTING YOUR NAME OUT THERE

Your personal brand is not just about getting your name out there. It’s about controlling and attaching a brand promise to your name.

Getting your name out is key to personal branding success. However, your name alone means nothing if not clearly attached to your brand promise. What is the point of having professionals know your name if they don’t recognize your value? Get in the habit of attaching your name to your brand promise to win meaningful recognition from your network. Think about the relationship with Nike and “Just Do It” - it's been that way for years with a value in the billions.

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Personal Branding Mistake #26: GRAINY BE GONE!

Grainy profile pictures look bad and show a lack of effort. Lose the grainy picture and pick one that's flattering, professional and clear. 

Over 25 million LinkedIn profiles are viewed daily, so you want to be sure that your picture will stand out. The first step is to include a professional and attractive profile picture. Investing in good photography will pay long-term dividends. According to a recent survey, 89% of recruiters look at your profile picture first. Get a good one! 

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Personal Branding Mistake #36: YOU'RE UNREACHABLE

If you don’t leave an email or a phone number in your contact information how can connections reach you? LinkedIn users are more inclined to reach out to an accessible email address rather than use LinkedIn messaging. It's more personable and direct – so make sure yours is listed!

LinkedIn reaches a total of 200 countries and 350 million plus users so make sure you are reachable! Listing your email, contact information and websites in the contact section near the top of your LinkedIn profile is critical. 93% of recruiters use LinkedIn and usually need to get in touch fast. Make it easy for them.

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