Personal Branding Mistake #6: NOT CHECKING YOUR FEED

Your have a professional network, now use it! 

Having a social media profile just to have one is unproductive. Why have 500+ LinkedIn connections if you don’t engage them? Posting relevant content opens up new relationships and new opportunities on the web. Providing comments, feedback and insight on network posts is a very effective way to engage with your connections. The stronger your brand’s connection, the more valuable your brand becomes. And, 85% of your visitors feel more connected when you’re following them on social media. In order to reap the benefits of a strong online presence, regularly check your feed and participate. Don’t be viewed as “out of the loop”. 

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Personal Branding Mistake #12: TOO MANY POSTS

You are focusing on quantity not quality posts. One quality lead is worth 100 leads that do not have much hope.

One of the biggest mistakes you can make in personal branding is posting too much content. There’s tremendous pressure to be constantly visible in your ever changing social media feed. The volume of posts will depend on the specific platform. LinkedIn for instance is a low volume/high value platform. Twitter is a high volume/low value platform. Our instinct is to just post, post, post. It’s not about the quantity of your posts; it’s about the quality of your posts. Quality content is what makes your brand stand out. Engage your audience and attract new relationships and new opportunities with great content. 

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Personal Branding Mistake #13: BRANDING MEANS GETTING YOUR NAME OUT THERE

Your personal brand is not just about getting your name out there. It’s about controlling and attaching a brand promise to your name.

Getting your name out is key to personal branding success. However, your name alone means nothing if not clearly attached to your brand promise. What is the point of having professionals know your name if they don’t recognize your value? Get in the habit of attaching your name to your brand promise to win meaningful recognition from your network. Think about the relationship with Nike and “Just Do It” - it's been that way for years with a value in the billions.

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Personal Branding Mistake #25: WHY SO SERIOUS?

Your profile picture and background should look professional, but try to have a little fun while you’re at it!

75 of the Fortune 100 companies use LinkedIn as an important part of their corporate hiring solutions. Companies are looking for solid citizens but pay more attention when your portrait breaks through the boredom barrier. Don’t do a deer in the headlights portrait or OMG no portrait at all. Turns out 65% of your audience are visual learners so engage them with stimulating imagery! Social platforms achieve 94% more total views with compelling images. Keep it professional but keep it engaging.

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Personal Branding Mistake #35: DON'T MIND YOUR OWN BUSINESS

Keeping your eyes open is important on any social platform. Check out profiles of professionals you admire, see what works and what doesn’t, then update your profile.

Looking to peer professional profiles is a great way to pinpoint best business practices that will benefit your brand. The average time spent on LinkedIn is 17 minutes so make sure the time spent on your profile counts. Eliminate practices that have proven ineffective for others and implement the ones that have helped build strong personal brands. 74% of all Internet traffic in 2017 will use video as a medium so consider creating, posting and sharing video content on your pages. Keep your eyes open for great personal brand profiles to learn how to improve yours!

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