Personal Branding Mistake #29: MAKE NEW CONNECTIONS BUT KEEP THE OLD

Maintaining strong business relationships is just as important as making new ones. Increase the scope of your network but don’t forget your old connections.

Almost half of LinkedIn users now have 500+ connections in their professional network. There are, on average, eight new LinkedIn discussion groups created each week and 200 group conversations per minute. Use relevant LinkedIn groups as an opportunity to make new connections as well as maintain your relationships with your old ones. Connections work best when you work hard to keep your brand top of mind.

LEARN MORE about why Personal Branding matters

Personal Branding Mistake #31: A FRIEND IN NEED IS A FRIEND INDEED

You need your connections and they need you too. Don’t hesitate to give appropriate endorsements or recommendations. They may just want to return the favor. 

Did you know that 35% of LinkedIn users access the site daily? Stay in touch, recommend and nurture your connections. There are over 1 billion LinkedIn endorsements making their profiles 4X more likely to be viewed. The more endorsements you make, the more you will receive and the more attention you will get. So get on the endorsement band wagon!

LEARN MORE about why Personal Branding matters.

Personal Branding Mistake #40: THE CLOCK IS TICKING

Start reassessing your image now, not when transition inspires you or calamity strikes. Don’t wait until the final hour to revamp your personal brand; you might just miss a great opportunity.

Waiting to take action on your social media profile may cost you a valuable opportunity. For instance, adding an industry to your LinkedIn profile can get you 15X more views. Establish your personal brand and constantly update it. Active social media users follow brands that interest and engage them. 51% of user profiles on LinkedIn are 100% complete so make sure yours is one of them!

LEARN MORE about why Personal Branding matters.

Personal Branding Mistake #54: SILENCE IS NOT GOLDEN

Before you join a group, check to make sure its members are active and discussing. A silent group isn’t a group worth joining. Get your personal brand going by joining highly active groups.

Build brand awareness by joining and participating in LinkedIn discussion groups. With 1.5 million LinkedIn groups, there are plenty of options to choose from. Join groups that open up meaningful relationships and opportunities. 81% of LinkedIn users belong to at least one group. And 40% of all social media users socialize more online than they do face-to-face. Do lots of first online meetings to connect with those individuals you normally wouldn’t. Participating in group discussions is a great way to grow and optimize your brand. 

LEARN MORE about why Personal Branding matters.

Personal Branding Mistake #91: IT'S NOT ABOUT WHO YOU KNOW, BUT WHO THEY KNOW

Second and third degree connections are critical to advancing your career and spreading your personal brand message. Connect, communicate and collaborate.

First degree connections on LinkedIn are not the only ones that matter, in fact, second and third degree connections can be huge additions to your audience. 21.1% of LinkedIn users have between 500-999 first degree connections, so imagine how many second and third degree connections you can add to your network! Your second and third degree connections know people you don’t and are a great way to form new relationships. Find them and reach out.

LEARN MORE about why Personal Branding matters.