Personal Branding Mistake #91: IT'S NOT ABOUT WHO YOU KNOW, BUT WHO THEY KNOW

Second and third degree connections are critical to advancing your career and spreading your personal brand message. Connect, communicate and collaborate.

First degree connections on LinkedIn are not the only ones that matter, in fact, second and third degree connections can be huge additions to your audience. 21.1% of LinkedIn users have between 500-999 first degree connections, so imagine how many second and third degree connections you can add to your network! Your second and third degree connections know people you don’t and are a great way to form new relationships. Find them and reach out.

LEARN MORE about why Personal Branding matters.