Personal Branding Mistake #21: YOU'RE NOT PROVIDING THE "SAILS" FOR YOUR PERSONAL BRAND

So you’ve developed your brand promise… But is this promise backed up by your brand story? Does it support your brand as different and better than the competition? 

A great brand is supported be a great story. Don’t make a promise without a solid rationale behind it. Having relevant content with important keywords reinforces your brand promise and increases the number of viewers of your profile. Those views are important to your professional success. A recent survey showed 93% of professionals use social media for business. And 34% say they have generated leads using LinkedIn and Twitter. So make sure that the story you’re sending to your professional audience reinforces your brand. 

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Personal Branding Mistake #23: YOU'RE ANOTHER BLUR ON THE SCREEN

Don’t underestimate the importance of a good headshot. A profile picture that's clear and professional can give you character and credibility  – not to mention 11x more engagement.

Happy faces come off as more trustworthy and likeable. Chemistry is everything in business so why not start with a friendly portrait on your social platforms. Keep in mind that people remember only 20 percent of what they read and 10 percent of what they hear, but retain 80 percent of what they see. Visuals matter when it comes to social media so keep your content interesting to keep it working hard for you.

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Personal Branding Mistake #29: MAKE NEW CONNECTIONS BUT KEEP THE OLD

Maintaining strong business relationships is just as important as making new ones. Increase the scope of your network but don’t forget your old connections.

Almost half of LinkedIn users now have 500+ connections in their professional network. There are, on average, eight new LinkedIn discussion groups created each week and 200 group conversations per minute. Use relevant LinkedIn groups as an opportunity to make new connections as well as maintain your relationships with your old ones. Connections work best when you work hard to keep your brand top of mind.

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