Personal Branding Mistake #17: YOUR ELEVATOR PITCH MAKES EYES GLAZE OVER

If your elevator pitch is followed by yawns and glazed looks, then it’s time to revitalize your brand. Get creative; revamp your pitch.

Your elevator pitch tells your audience why you are different and better than your peers. You want your elevator pitch to engage them in 30 seconds or less. Excite and inspire your audience about your brand’s value. Having a stiff and arid pitch may achieve the opposite. Tell your story and don’t lecture. Ask yourself, would I be interested in this? If your pitch has been unsuccessful in the past then try something else. Recharge your pitch by thinking outside the box. Run it by your family and friends then bring it to the world. 

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Personal Branding Mistake #30: SIZE DOES MATTER

Your LinkedIn network is your key to new business. The more connections you have the greater your chances of striking up new business relationships. 

Each second, two new members join LinkedIn – the equivalent of the entire enrollment of the Ivy League joining every day. LinkedIn now at 350 million users projects 2 billion users by 2017. LinkedIn’s Sales Navigator, its networking mining tool, allows users to leverage their network connections to build new relationships and new opportunities on the web. The larger your network the larger your opportunity so build your connections to 500+. Your brand and your wallet will thank you.

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Personal Branding Mistake #32: YOU'RE NOT LISTENING

Pay attention to your feed and see what your connections and groups are talking about. Finding out what interests your network allows you to better engage them in your own posts. 

Your social pages work best when you are engaged. Operate like a Fortune 500 brand and pay attention to your social feed. 92% of Fortune 500 brands tweet at least once a day. Check your feed on a regular basis to stay on top of what is relevant to your network. Even if it’s not your top priority, make it part of your day to engage your audience, prospects will notice. 

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Personal Branding Mistake #39: SO YOU HAVE STAGE FRIGHT?

You should always be looking for opportunities to discuss, speak and publish what you know best. Answer questions about what you do, step up when you’re invited to speak publicly and don’t fear the spotlight.

It’s time to get active. The best time to post and do outreach on LinkedIn is Tuesdays through Thursdays around noon or between 5pm and 6pm. Your LinkedIn profile is also 5X more likely to be viewed if you join and are active in discussion groups. Hiring managers are looking at your profile during those high traffic times to get a feel for who you are and why you are different and better than your peers. They also look at your social media profile to find out if you fit in the company culture. Showcasing your skills and brand personality provides your audience with a sense of who you are. Don’t be afraid to promote your brand, your next opportunity is just around the corner. 

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Personal Branding Mistake #47: USE IT OR LOSE IT

Maybe you have a free LinkedIn profile, maybe you pay for premium, but simply having a profile won’t bring home the bacon. Optimize your profile and use these helpful tips to take full advantage of LinkedIn.

Having a social media profile will not work if you’re not active. 42% of LinkedIn users update their profiles regularly so post fresh and valuable content often. There are 200 conversations per minute occurring in LinkedIn discussion groups. Actively participate in your groups to enhance your brand presence and to maintain strong relationships with your network. Users who engage with their connections are much more likely to receive profile views than passive users. 

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