Personal Branding Mistake #17: YOUR ELEVATOR PITCH MAKES EYES GLAZE OVER

If your elevator pitch is followed by yawns and glazed looks, then it’s time to revitalize your brand. Get creative; revamp your pitch.

Your elevator pitch tells your audience why you are different and better than your peers. You want your elevator pitch to engage them in 30 seconds or less. Excite and inspire your audience about your brand’s value. Having a stiff and arid pitch may achieve the opposite. Tell your story and don’t lecture. Ask yourself, would I be interested in this? If your pitch has been unsuccessful in the past then try something else. Recharge your pitch by thinking outside the box. Run it by your family and friends then bring it to the world. 

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Personal Branding Mistake #48: YOU'RE WALKING ON A TIGHTROPE

So you want to transition into a new field or career? Make sure the content on your profile builds a connection between where you are and where you want to be. Make your transition happen with a strong brand promise.

Live in the present, create content for the job you want, not for the job(s) you had but make a strong connection between the two. 50% of LinkedIn users have a Bachelor’s or Graduate degree, so make sure you link your education to a strong brand promise to build value for potential employers. Consider making that link come to life in a video. It’s 50X easier to get a video to rank on the first page of a Google search than any other content.

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