Personal Branding Mistake #49: NOT TACKLING TWITTER

LinkedIn has been good to you, but Twitter can be generate great business too – 42% of account holders use Twitter to learn about products and services. Give your personal brand a boost and tackle Twitter!

Twitter can enhance your professional life. There are 500 million tweets sent per day. There are 305 million monthly active visitors on Twitter which is significantly more than the monthly visitors on LinkedIn. If Twitter were a country, it would be the 12th largest worldwide. Twitter supports over 33 languages. With Twitter size does really matter. 

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Personal Branding Mistake #50: YOU FORGOT YOUR TWITTER "BUSINESS CARD"

Don’t have a Twitter avatar and completed bio? A profile without a personal brand is like going to a meeting without a business card. Forgetting your business card may make for a sad ending – no business! 

80% of world leaders use Twitter so make sure you are a leader in your field by having a complete and solid profile to actively engage your audience. Tweets with image links receive 2X the rate of engagement of those without. The average number of tweets sent per day is 3, as user engagement slightly decreases after the third post. After LinkedIn, Twitter is the platform of choice for CEO’s. Add it to your business card.  

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Personal Branding Mistake #51: YOU DON'T KNOW THE TWITTER TRUTH

95% of marketers say they have generated business leads though Twitter. Don’t believe it? Revamp your personal brand with a sleek new Twitter profile and try it yourself!

Twitter is one of the primary platforms for engaging your audience and showcasing your personal brand’s value. Link clicks account for 92% of user interaction on Twitter, so tweet content that includes links to drive engagement. Consider including words in your posts that prompt action such as “Download” to increase clicks up to 13%. Don’t be afraid to actively drive attention by asking your audience to retweet. Tweets asking followers to “retweet” receive 12X higher retweet rates than those that do not. Include Twitter as part of your professional outreach plan. 

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