Personal Branding Mistake #22: YOU'RE LEADING A DOUBLE LIFE

How can your audience get an accurate view of you if your brand appears differently on your social media platforms? Be consistent and make your LinkedIn, Twitter and Facebook professional pages communicate a synchronized message.

Research shows that personal brands with well-managed and harmonious social media platforms are 40% more effective than brands with inconsistent platforms. Your audience offers huge new business opportunities if you manage social media platforms correctly. There are more 350 million LinkedIn users, 645 million Twitter users and 1.39 billion Facebook users. Make sure all of your platforms are consistent and reinforce your brand promise. 

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Personal Branding Mistake #99: THINK BEFORE YOU POST

On LinkedIn and highly public pages like Twitter be wary of what you post. Posting regret can be a burden to your personal brand. Don’t fall victim to poster’s remorse! 

Content shared on the Internet will forever be stored so don’t post anything that has the potential to devalue your brand. Post thoughtful, well-written and grammatically correct content. Don’t forget the importance of posting visuals and videos as image-based content attracts 39% more user engagement. Elevate your brand by using extreme discretion when posting and sharing content.

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