Personal Branding Mistake #33: YOU'RE NOT SUPPORTED

What you write on your profile needs support. Attach relevant documents, links and images throughout your page. Keep it fresh and interesting.

94% of people regularly share content online that add value to the professional lives of people in their network. Before sharing, consider sharing only informative and useful content. The average person reads only 20% of text so it’s wise to include visuals (particularly video) to optimize your brand presence. Your social media posts and shares work best when supporting your brand promise and story. 

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Personal Branding Mistake #68: FINDING YOUR SOCIAL SWEET SPOT

You already know not to post too much professional content. So how should you post? When you’re building posts think value-oriented content. This mindset fosters new relationships and gets to the heart of you and your personal brand.

The content you post online should be brand driven. Post interesting content that supports your brand promise and story. Try to post content that evokes awe. According to LinkedIn, out of the top 10,000 shared articles and posts on the web, approximately 25% evoked awe from viewers. Content containing video, lists and infographics receive more than average views than other content types. Don’t be afraid to mix and match, integrate visuals with your text and show your audience your value in an engaging format.

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Personal Branding Mistake #87: IT'S NOT AS COMPLICATED AS YOU THINK

A lot of people don’t put any effort into their personal brand because they think it’s too much work. It’s simple; you just have to start small and keep your brand promise in mind to increase traffic and conversion rates. 

Putting effort into your personal brand is the only way to build it. Use keywords that relate to your brand promise and are known to drive traffic and conversion rates. The following are high conversion keywords for LinkedIn: Created, Improved, Increased, Developed, Reduced, Researched. For Facebook: Where, When, Tell Us, Inspire, Submit, Amuses, Warns. The following are high conversion keywords for Twitter: Re Tweet, Follow, Social Media, New Blog Post, Check Out, Help, Top. Use these keywords wisely and your brand will soar!

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