You already know not to post too much professional content. So how should you post? When you’re building posts think value-oriented content. This mindset fosters new relationships and gets to the heart of you and your personal brand.
The content you post online should be brand driven. Post interesting content that supports your brand promise and story. Try to post content that evokes awe. According to LinkedIn, out of the top 10,000 shared articles and posts on the web, approximately 25% evoked awe from viewers. Content containing video, lists and infographics receive more than average views than other content types. Don’t be afraid to mix and match, integrate visuals with your text and show your audience your value in an engaging format.
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