Why Social Selling Matters
The buyer's decision-making process has changed:
Social selling is about leveraging your professional social network to find the right prospects, build trusted relationships, and achieve your sales goals. Social selling enables better lead generation and eliminates much of the need for cold calling. Building and maintaining relationships works best when prospects land on promise-based branded profiles. Social selling works best with professional social networks like LinkedIn that you and your prospects know and trust.
Leverage a vast network of influencers:
LinkedIn -- 360 million users, estimated 2 billion in 2017
Twitter -- 316 million monthly active users, 500 million tweets per day
LinkedIn has a wealth of information about people and companies to help you build new relationships and new opportunities on the web.
