Personal Branding Mistake #98: YOU FORGOT TO PROOFREAD

Be sure to read… and re-read and re-read every post you publish. Small errors can make a big impact! 

Your brand value declines if there are spelling or grammatical errors anywhere on your platforms. Who wants to talk to a sloppy professional when there are lots of other choices? 54% of employers react very negatively to spelling/grammatical errors online. It could cost you a job. Proof your content not once, not twice but at least three times. Have someone else proof it too. Proofreading is essential so don’t forget to do it!

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Personal Branding Mistake #99: THINK BEFORE YOU POST

On LinkedIn and highly public pages like Twitter be wary of what you post. Posting regret can be a burden to your personal brand. Don’t fall victim to poster’s remorse! 

Content shared on the Internet will forever be stored so don’t post anything that has the potential to devalue your brand. Post thoughtful, well-written and grammatically correct content. Don’t forget the importance of posting visuals and videos as image-based content attracts 39% more user engagement. Elevate your brand by using extreme discretion when posting and sharing content.

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Personal Branding Mistake #100: NOT LEARNING FROM YOUR MISTAKES!

Everyone makes them, but the key is acknowledging them and fixing them. Learn from your mistakes – and our mistake posts! Thanks for helping us reach 100.

Personal branding matters on social media platforms like LinkedIn, Twitter and in all aspects of your professional life. Watermelon Social finds your brand promise to help you build new relationships and new opportunities on the web, and beyond. Talk to us and we’ll talk to you about your brand – and how we can help you tell your story.

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