You spend money on a new suit and a haircut for an interview, so why not for your digital appearance too? Prospective clients and employees will check you out online before they ever meet you in person. Is your online presence up to par?
Your social media profiles generally rank in the top five Google search results for your first and last name, so make sure your profiles are complete and represent your brand. Did you know that 80% of companies use social media for recruitment? Hiring managers frequently refer to a candidate’s LinkedIn network for blind references, so include people in your network that will say good things to say about you.
LEARN MORE about why Personal Branding matters.