Personal Branding Mistake #94: IT'S IN THE DETAILS

Literally. Look at the Additional Information section on the profile of someone you’d like to connect with. Maybe there’s a common interest that starts the conversation! 

Finding a way to initiate conversation with a new connection can be tricky. Often, many professionals include little details about themselves in the Additional Information section on LinkedIn. Use this information to find common interests and start up a conversation. 48.7% of LinkedIn users believe that the direct messaging feature is the most important method to start that conversation. Try to find common ground and use it to send a personalized direct message. Capitalize on the information connections provide and successfully reach out!

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