Your social media channel should feature YOUR most skilled form of communication. If you like to write, post and make a blog to vocalize your brand. If you feel comfortable speaking, make a YouTube video or podcast.
Use your most engaging form of communication to capture your audience’s attention. In an eye-mapping study of Search Engine Results Pages (SERPs), video results commanded more attention than other forms of content. Videos and visuals are the most engaging types of content. Unfortunately or not they work better than lots of text so use them to elevate your brand.
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