Before executing your social media strategy, make sure you have a plan and specific goals. Aimless posting won’t help tailor your personal branding message.
Identify measureable social media objectives for your personal brand. Start by asking the question: where do I want to be professionally in two years and how can social media help me get there? Engage an expert to develop, manage and execute your plan. Make sure your plan can deliver on your goals. Test and re-test tactics to move towards those goals.
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