Keep posting and keep updating your social pages. It’s easy to get lazy about your personal brand but patience is a virtue. Good things don’t come to those who simply wait; good things come to those who act.

Regularly posting and updating your social pages increases your visibility and drives more engagement from your audience. Just because you posted a few times last week doesn’t mean you shouldn’t post this week. An estimated 75 million Americans check their social sites several times a day so keep your pages fresh and engaging. When search engine spiders look at your site for changes, they report back to Google with data that says “Yes, this website is important because it’s constantly updated with fresh and quality content”. This means that your website will rank higher for important keyword searches. Don’t be lazy. Never underestimate the power of activity to bring more visibility to your brand.

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