Personal Branding Mistake #66: GETTING SUCKED INTO THE VIRTUAL VOID

Use your social pages to connect, but try to do business in person. Go belly to belly with your network to increase the depth of your connections. Whether it’s coffee, lunch or drinks, be sure to put a face to your brand.

Connecting with fellow professionals via LinkedIn is one thing but forming meaningful relationships with your connections is another. Meeting with connections in person adds a lot to your relationship. LinkedIn members who connect outside the platform tend to be more successful than members who operate exclusively online. Take the lead to create long lasting relationships with your connections. Invite them to interesting events, coffee, lunch or drinks. Your brand will thank you for it.

LEARN MORE about why Personal Branding matters.