Personal Branding Mistake #61: NOT WEEDING OUT YOUR NETWORK

Keep expanding your network, but make sure it’s the right kind of network! Don’t simply establish new connections – weed out the weak and remove any unwanted connections.

The number of your connections matters only if they are relevant to your brand. While LinkedIn recommends you invite connections that you know and trust, having a network strictly made up of your closest contacts may not be enough. Most optimized LinkedIn users have between 500-999 first degree connections. Don’t make connections and build your network just for size, but do search for connections that positively impact your brand.  

LEARN MORE about why Personal Branding matters.